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The Salvation Army helps cure hunger daily by providing nutritious meals to anyone in need. This includes homeless people of all ages, as well as individuals and families who may be down on their luck and in need of some extra assistance. In addition to addressing the immediate symptoms of food insecurity, our programs are designed to help identify and treat its root cause. Over time, this holistic approach to the physical, mental and spiritual needs of each person helps moves many from 'hungry' to 'fully healed.'
Serving meals to help those in need.
In 1988, a Foodland customer on Maui wanted to donate a turkey to a needy family during Thanksgiving. She felt that other customers might want to do the same — and Foodland’s Share a Holiday Feast Program was born. Over the years, customers have made donations during checkout by offering their cash and loose change, rounding up purchases to the nearest dollar and donating the difference, redeeming My Rewards certificates, and donating Maika‘i points. Foodland then turns those donations into $20 Share a Holiday Feast certificates that are distributed by The Salvation Army. Over the years, those certificates have provided holiday meals to thousands of families in need.
Photo: Foodland’s Share a Holiday Feast program was highlighted on a segment of Hawaii News Now Sunrise. Pictured from left to right are Betsy Kim, Director of Corporate Engagement and Government Relations, Major Phil Lum, Divisional Commander for The Salvation Army Hawaiian & Pacific Islands, Jenai Wall, Chairman and CEO of Foodland, and Billy V, Reporter for Hawaii News Now Sunrise, at Foodland Farms Ala Moana.